
- GameStop acquires 4,710 Bitcoins for $505 million.
- CEO Ryan Cohen reveals Bitcoin acquisition.
- Move signals shift in treasury strategy.

GameStop’s investment in Bitcoin demonstrates the company’s pivot toward digital assets as a hedge against global currency devaluation.
Ryan Cohen, GameStop’s CEO, confirmed the purchase of 4,710 Bitcoin for over $505 million at a conference. This represents a strategic shift for the company, which has historically focused on physical video game retail. Bitcoin acquisition marks a departure from traditional asset management, following suggestions by Strive Asset Management. Market responses were positive, with GameStop’s stock experiencing a surge prior to the announcement.
The financial commitment reflects confidence in Bitcoin as a “digital gold” and a hedge against devaluation. Cohen emphasized Bitcoin’s secure wallet storage and fixed supply as advantages over gold. Strive Asset Management identified Bitcoin as the only “true store of value,” influencing GameStop’s strategy.
Vivek Ramaswamy, Co-founder, Strive Asset Management, said, “Among digital assets, Bitcoin has uniquely established itself as ‘sound money’ and ‘digital gold’—offering scarcity, global recognition, and a track record of resilience.”
The acquisition positions GameStop alongside other companies embracing Bitcoin for asset diversification. This follows precedents like MicroStrategy, highlighting corporate interest in digital currencies.
Immediate market reactions included a boost in GameStop’s stock price. Cohen suggests Bitcoin offers security benefits and scarcity over gold. These elements offer a new direction for the company within digital economies. The move may influence other corporations to consider digital assets. Industry experts note the potential for Bitcoin to solidify its status as a digital investment. Confidence in Bitcoin for institutional asset diversification has been rising. The success of this strategy depends on global economic conditions and regulatory responses. GameStop’s bold action may pave the way for wider corporate interest in cryptocurrency investments.
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