
- GameStop’s $512 million Bitcoin purchase impacts market dynamics.
- Follows investment strategy led by CEO Ryan Cohen.
- Bitcoin price peak at $110,000 tests new market highs.

GameStop announced on May 28, 2025, its purchase of 4,710 Bitcoin, worth approximately $512 million, positioning the company among the top public entities with significant Bitcoin holdings.
GameStop’s acquisition emphasizes a growing trend among corporations integrating Bitcoin into their financial strategies. Market responded positively, boosting GME shares by 4.3%.
GameStop has publicly announced the purchase of 4,710 Bitcoins, reflecting a major financial strategy shift led by CEO Ryan Cohen. This decision follows an investment policy update approved by the company’s board in early 2025.
CEO Ryan Cohen mirrors MicroStrategy’s investment strategy by integrating Bitcoin as part of GameStop’s treasury reserve. This move highlights a rising corporate shift towards cryptocurrency investments as companies seek more diversified asset portfolios.
“This strategic acquisition positions GameStop among the top public companies holding Bitcoin.” – Ryan Cohen, CEO, GameStop
The acquisition has immediately influenced GameStop’s stock, causing a significant pre-market surge. Investors responded favorably to the announcement, indicating a potential broader acceptance of crypto assets in corporate finance.
Financially, this acquisition positions GameStop within the top 13 public companies holding Bitcoin. Such moves by traditional firms indicate a significant confidence shift towards cryptocurrencies as valuable financial assets.
Historically, companies like MicroStrategy and Tesla have also diversified into Bitcoin. This growing strategy reflects both a hedge against market volatility and a potential growth opportunity given Bitcoin’s recent price record.
By embracing Bitcoin, GameStop could reap financial and technological advantages. Market experts note the acquisition might spur further moves by other traditional firms looking to innovate financial strategies amidst evolving economic landscapes.
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