- Upbit listings show decreasing price effect despite initial volatility.
- Dunamu Inc. oversees Upbit’s decisions.
- Short-term surges noted, longer-term effects weaken.
Upbit’s influence on token prices appears to be waning by 2025. Despite short-term surges, most new listings result in quick sell-offs. Recent spikes, like FLOCK’s 219% increase, lack prolonged momentum due to rapid listing frequency.
South Korea’s Upbit, led by Dunamu Inc., is experiencing a diminishing impact on token prices despite initial price spikes following new listings in September 2025.
Upbit’s weakened influence on token pricing reflects an evolving market dynamic, with Korean traders increasingly employing a “sell the news” strategy, leading to dwindling long-term effects on listed assets.
Since launching in 2017, Upbit has influenced the Korean crypto market by listing new assets that typically generate heightened price and trading volume surges. Despite this, recent trends indicate that these effects are quickly fading as token prices experience “upper shadows” and mean reversion tendencies. In September 2025 alone, Upbit listed multiple new tokens, including FLOCK and RED, resulting in short-lived price spikes but subsequently fading momentum.
Upbit’s coin listing effect appears to be waning. In just 11 days of September, the platform listed seven spot products…candlestick chart trends shifted from a sustained upward trend to a pattern of upper shadows.source
Recent listings on Upbit have yielded immediate volume gains, with tokens like FLOCK spiking 219% intra-day. Price increases are quickly neutralized, demonstrating a weakened medium-term influence. The surge in frequency of new token listings has diluted the novelty effect, reducing long-term market impacts.
The broader implications are significant for layer 1, AI, and meme tokens, which have been the main beneficiaries of residual listing effects. Larger market players such as ETH and BTC remain largely unaffected, indicating mature market behavior amidst frequent token introductions.
Ultimately, the crypto market is maturing, absorbing new listings at a faster pace while embracing a “sell the news” approach. Upbit’s influence is expected to continue at a lesser intensity, driven by market saturation and heightened token availability, reflecting a changing Korean crypto landscape.