- Upbit listings show decreasing price effect despite initial volatility.
- Dunamu Inc. oversees Upbitโs decisions.
- Short-term surges noted, longer-term effects weaken.
Upbitโs influence on token prices appears to be waning by 2025. Despite short-term surges, most new listings result in quick sell-offs. Recent spikes, like FLOCKโs 219% increase, lack prolonged momentum due to rapid listing frequency.
South Koreaโs Upbit, led by Dunamu Inc., is experiencing a diminishing impact on token prices despite initial price spikes following new listings in September 2025.
Upbitโs weakened influence on token pricing reflects an evolving market dynamic, with Korean traders increasingly employing a โsell the newsโ strategy, leading to dwindling long-term effects on listed assets.
Since launching in 2017, Upbit has influenced the Korean crypto market by listing new assets that typically generate heightened price and trading volume surges. Despite this, recent trends indicate that these effects are quickly fading as token prices experience โupper shadowsโ and mean reversion tendencies. In September 2025 alone, Upbit listed multiple new tokens, including FLOCK and RED, resulting in short-lived price spikes but subsequently fading momentum.
Upbitโs coin listing effect appears to be waning. In just 11 days of September, the platform listed seven spot productsโฆcandlestick chart trends shifted from a sustained upward trend to a pattern of upper shadows.source
Recent listings on Upbit have yielded immediate volume gains, with tokens like FLOCK spiking 219% intra-day. Price increases are quickly neutralized, demonstrating a weakened medium-term influence. The surge in frequency of new token listings has diluted the novelty effect, reducing long-term market impacts.
The broader implications are significant for layer 1, AI, and meme tokens, which have been the main beneficiaries of residual listing effects. Larger market players such as ETH and BTC remain largely unaffected, indicating mature market behavior amidst frequent token introductions.
Ultimately, the crypto market is maturing, absorbing new listings at a faster pace while embracing a โsell the newsโ approach. Upbitโs influence is expected to continue at a lesser intensity, driven by market saturation and heightened token availability, reflecting a changing Korean crypto landscape.