Croatian National Team Rewards Fans with Crypto Currency

The Croatian Football Federation is collaborating with Kadena to implement the loyalty program. Fans can earn a 1% cashback using their official store app via the blockchain-powered VATRENI token. According to Joel Woodman, Head of Partnerships at Kadena, “For the Croatian Football Federation, integrating Kadena is a frictionless leap in fan engagement and monetization. Fans enjoy their familiar app experience, but under the hood, blockchain drives deeper loyalty and new rewards. The federation generates more revenue, reaches fans in smarter ways, and avoids the overhead of old-school loyalty platforms.” Immediate effects could include increased fan engagement and revenue streams for the HNS. By leveraging blockchain technology, the Croatian national team positions itself as a frontrunner in digital fan interaction.

The VATRENI token-centric program does not impact major cryptocurrencies like ETH or BTC currently, focusing instead on supporting the Kadena ecosystem. The VATRENI tokens’ broader utility hints at potential future use for purchasing match tickets and VIP experiences. This could lead to expanded adoption of blockchain technologies in sports, potentially influencing regulatory or technological landscapes in fan engagement worldwide.