
- Méliuz increases Bitcoin holdings to 595.67 total.
- Purchase funded by recent share offering.
- Positions as major Bitcoin holder in Latin America.

Méliuz SA, a fintech company in Brazil, has purchased 275.43 Bitcoin for $28.61 million, as announced by its CEO Israel Salmen.
The acquisition by Méliuz is indicative of growing corporate interest in digital assets, potentially influencing market sentiment and positioning them as key Bitcoin holders in Latin America.
Méliuz SA has taken a significant step by acquiring 275.43 Bitcoin, spending $28.61 million sourced from its stock offering. Israel Salmen, CEO of Méliuz, shared that this reflects their vision of diversification and value creation for shareholders. This acquisition brings their total Bitcoin holdings to 595.67 BTC, strengthening their strategic asset base. The company fully utilized funds from its recent stock issuance, indicating a strategic reallocation into digital assets.
“Following the successful completion of our latest stock issuance, Méliuz has acquired 275.43 Bitcoin for $28.61 million at an average price of $103,864 per BTC, elevating our total holdings to 595.67 BTC. This move aligns with our broader vision of diversification and value creation for shareholders.” — Israel Salmen, CEO, Méliuz SA
Immediate economic effects include a potential shift in investor perceptions, as other fintech entities may follow suit in digital asset acquisitions. Industry observers note Bitcoin’s standing as the driving focal point of Méliuz’s strategy, with no present expansion into altcoins. The move mirrors the diversification efforts by major corporations previously, suggesting a longer-term asset strategy. Economically, such action enhances Méliuz’s foothold in the regional and global crypto space.
The decision by Méliuz aligns with broader global trends in corporate cryptocurrency adoption, reminiscent of strategies pursued by firms like MicroStrategy and Tesla. Regulatory discussions may ensue, but no immediate updates from Brazil’s CVM were released following this purchase. Advocates argue this positions Méliuz not only as a fintech leader but also as a significant participant in the cryptocurrency landscape.
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