
- Metaplanet expands Bitcoin treasury holdings by 90% in six months.
- CEO Simon Gerovich leads strategic pivot to Bitcoin.
- Metaplanet becomes sixth-largest corporate Bitcoin holder globally.

Metaplanet recently acquired 90% of its total Bitcoin holdings within the last six months, with significant purchases funded through capital raises and equity offerings, now holding over 18,113 BTC ($1.85B), emulating MicroStrategy’s aggressive treasury management strategy.
Corporate Restructuring towards Bitcoin
Metaplanet, under the guidance of CEO Simon Gerovich, has restructured its business model to prioritize Bitcoin acquisitions over previous interests. Over the past six months, 90% of its BTC holdings were accumulated through continuous, significant purchases.
“Our latest acquisition demonstrates our continued commitment to bitcoin as a treasury asset.” — Simon Gerovich, CEO
By securing 18,113 BTC valued at $1.85 billion, Metaplanet mirrors strategies similar to MicroStrategy, focusing solely on BTC for corporate treasury goals. The firm’s decision underscores a clear focus on expanding its Bitcoin assets.
The swift acquisition of Bitcoin by Metaplanet has affected its own share value, which fell slightly after the announcement. The Bitcoin market also showed a 2.6% reduction, highlighting the interconnectedness of corporate actions and market responses.
The company, previously involved in hospitality, has shifted entirely to Bitcoin management, reflecting broader strategic transformations within corporate financial practices. The economic implications suggest an ongoing interest in Bitcoin over other cryptocurrencies.
The transition of companies like Metaplanet into Bitcoin-focused financial management could inspire regulatory and technological shifts in the cryptocurrency landscape. Such trends may shape Bitcoin’s role in corporate treasury activities, with potential long-term financial impacts.
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