Strategy Inc. Increases Bitcoin Holdings Amid Market Moves

Strategy Inc., previously known as MicroStrategy, embarked on a new Bitcoin acquisition spree, purchasing 10,645 BTC for $980 million as of December 15, 2025. Under CEO Phong Le, the company now owns 671,268 BTC.

“Strategy now holds 650,000 bitcoin, about 3.1% of the 21 million bitcoin that will ever exist. In recognition of the important role we play in the broader Bitcoin ecosystem, and to further reinforce our commitment to our credit investors and shareholders, we have established a USD Reserve that currently covers 21 months of Dividends,” said Phong Le, President and Chief Executive Officer, Strategy Inc.

The organization’s strategic moves underscore Bitcoin’s role as a core reserve asset. Strategy Inc.’s latest purchase aligns with its long-standing intent to position itself as a leading corporate Bitcoin holder, exemplifying its confidence in this digital asset.

This increase in Bitcoin holdings could potentially affect market perceptions regarding the increasing value and scarcity of Bitcoin. Analysts may observe further shifts in market dynamics due to these significant corporate actions.

The financial implications of Strategy Inc.’s actions highlight Bitcoin’s growing importance in corporate treasury strategies. Recent acquisitions may influence other companies to follow similar paths in adopting Bitcoin as a reserve asset.

With potential regulatory discussions around Bitcoin, Strategy Inc.’s actions could set a precedent for other firms considering cryptocurrency investments. Observers will watch if these moves inspire further adoption or regulatory scrutiny in various regions.