- UBS adopts up to 5% crypto for wealthy clients.
- Targets BTC, ETH, and tokenized assets.
- Reflects broader acceptance of crypto investments.
The UBS Group has revealed that affluent clients have started allocating up to 5% of their wealth to cryptocurrencies, shifting due to geopolitical instability, as discussed by Amy Lo at Bloomberg’s New Voices event in Hong Kong on May 13, 2025.
UBS’s decision underscores crypto’s growing relevance among institutional clients as a hedge against economic instability, aligning with global wealth management trends and impacting major cryptocurrencies’ market activities.
UBS Group has enabled affluent clients to allocate up to 5% of their wealth into cryptocurrencies. This adjustment follows increased interest in crypto and traditional assets like gold amidst rising geopolitical and economic uncertainties.
With involvement from leading UBS figures like Amy Lo, the bank aims to provide a regulated path for crypto exposure, emphasizing tokenized securities through their UBS Tokenize platform. This move marks a shift in traditional wealth management principles.
The Co-Head of Wealth Management Asia at UBS, Amy Lo, noted that “Gold is getting very popular,” highlighting the rising interest among high-net-worth clients in diversifying into gold, cryptocurrencies, and Chinese assets due to geopolitical uncertainty and volatility. Bloomberg New Voices
The shift towards cryptocurrency by UBS clients impacts major assets such as Bitcoin and Ethereum, influencing cryptocurrency market dynamics and pointing to a broader financial sector acceptance of digital assets.
Financial markets are seeing increased activity, with more affluent clients engaging in cryptocurrencies as an inflation hedge. This development is likely to spur further institutional participation in digital currencies and similar financial products.
These changes reflect a growing acknowledgment of digital currencies as viable financial instruments. As more institutions follow UBS’s example, potential shifts in regulatory and technological adaptations may arise, paving the way for a more integrated financial ecosystem.
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