Walmart’s OnePay to Launch Bitcoin, Ethereum Services

Walmart’s fintech subsidiary, OnePay, plans to introduce crypto trading services in 2025, starting with BTC and ETH. This move aligns with past integrations by PayPal, offering crypto-to-fiat conversions for Walmart’s extensive customer base.

OnePay, Walmart’s fintech arm, is set to introduce Bitcoin (BTC) and Ethereum (ETH) trading and custody services on its mobile app by late 2025, utilizing Zerohash’s infrastructure.

Walmart’s Expansion into Crypto

Walmart’s fintech subsidiary OnePay partners with Zerohash to launch Bitcoin and Ethereum services by 2025 within its app, enabling crypto-to-fiat in-store purchases. This marks a notable expansion into digital currencies for Walmart.

With over 150 million weekly shoppers, the move offers significant market potential. Zerohash provides trading, custody, and regulatory compliance infrastructure ensuring secure operations and strategic alignment with Walmart.

Industry observers expect impact on retail crypto adoption, similar to earlier integrations by PayPal and Cash App. Potential shifts could include increased Bitcoin and Ethereum demand, leveraging Walmart’s vast customer base to spur digital currency familiarity.

“OnePay’s initiative is set to connect a vast audience of 150 million weekly shoppers directly to Bitcoin and Ethereum.” – Market Analyst, Financial Content

Financially, this expands OnePay’s service offerings by integrating cryptocurrency for retail use, reflecting broader fintech trends. Social media sentiment is positive, but no direct leadership statements have surfaced yet about specific implementation details.

Initial rollout omits stablecoin support yet increases indirect impacts on cash flow management. Historical trends show boosts in wallet creation and crypto activity following such integrations.

The involvement of Zerohash with its $104M backing indicates strong institutional support and compliance assurance. This integration aligns with growing trends towards fintech-crypto merges, signaling enhanced financial inclusion and accessibility.