Key Takeaways:
- 90-day suspension from Creator Revenue Sharing for undisclosed AI-generated armed conflict videos.
- Repeat violations trigger permanent removal from X’s revenue-sharing program.
- Enforcement uses metadata, internal analysis, and Community Notes to flag undisclosed content.
X (formerly Twitter) will suspend creators from its Creator Revenue Sharing Program for 90 days if they post AI-generated videos of armed conflict without disclosure, as reported by TechCrunch. The measure targets undisclosed synthetic war footage that seeks to monetize engagement.
Repeat violations will lead to permanent removal from the revenue program, the report adds. Enforcement will combine metadata signals, internal analysis tools, and Community Notes to identify undisclosed AI-generated conflict content.
The change is scoped to AI-generated armed conflict videos and hinges on clear disclosure by the poster. Undisclosed posts face monetization penalties under the stated framework.
The penalties apply to X’s monetization program and do not constitute account bans. Content removal is not specified in the reported policy; the focus is eligibility to earn revenue.
The U.S. State Department publicly commended the approach, noting that financial disincentives can promote accuracy without direct government intervention, according to NDTV Profit. The reaction positions the rule as a market-based deterrent rather than speech regulation.
X’s product leadership has framed the policy as a safeguard for authenticity during high-stakes events. Said Nikita Bier, Head of Product at X: “During times of war, it is critical that people have access to authentic information on the ground.”
Research on crowd-sourced fact-checking indicates Community Notes can reduce the spread of misleading posts but may appear too slowly to stop early virality, based on findings published on arXiv. That timing dynamic could affect enforcement efficacy and the risk of false positives.
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