
- Méliuz to buy more Bitcoin, marking a pioneering move in Brazil.
- New BTC investment valued at $26.5 million.
- Potential influence on Latin American market adoption.

Méliuz, a Brazilian company, is set to invest $26.5 million in Bitcoin. This forms part of a broader strategy to use BTC within its treasury. The company previously acquired Bitcoin as well.
Israel Salmen, CEO of Méliuz, announced the move, boosting the firm’s Bitcoin reserves. The plan involves issuance of shares, and coordination by BTG Pactual for the acquisitions.
“Historic day. Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil. And today, we took another step forward: Acquired 274.52 BTC for US$ 28.4M. Average price: US$ 103,604” – Israel Salmen, CEO, Méliuz
The decision places Méliuz at the forefront among Brazilian firms embracing cryptocurrencies. The strategy is expected to bolster Bitcoin’s role in corporate financial strategies within the region.
Impact and Future Outlook
Méliuz’s increased investment could stimulate interest in Bitcoin among investors and enhance market liquidity. This reflects an innovative approach in aligning with global corporate finance trends.
The company’s move might inspire a shift in Latin American markets toward more crypto-centric approaches. It represents a significant influence on regional corporate and investor sentiment.
Historical Context
Historical trends suggest Méliuz’s actions might lead to increased interest in Bitcoin and similar firm strategies in Latin America. Such decisions could impact regulatory discussions and market dynamics.
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