Trump Media announced its $2 billion Bitcoin holdings on July 21, 2025, coinciding with Congress’s approval of new cryptocurrency legislation.

The acquisition of $2 billion in Bitcoin by Trump Media signifies a major financial shift for the company and highlights a commitment to cryptocurrency.

Trump Media, led by Donald Trump and CEO Devin Nunes, disclosed the purchase of approximately 17,000 Bitcoin. This move supports their strategy to enhance financial freedom. Backed by a prior $2.5 billion capital raise, the company actively pursues crypto integration. Analysts noticed a 5.6% increase in Trump Media’s stock following the announcement. This response aligns with previous market reactions to significant corporate Bitcoin investments.

The newly approved crypto legislation provided the regulatory clarity needed for such corporate maneuvers, leading to increased market confidence. Both political and financial sectors are observing potential outcomes from this mix of media and digital currency strategies. Previous trends suggest these moves could inspire further enterprise-level crypto adoption, potentially affecting Bitcoin’s market perception.

“We’re rigorously implementing our publicly announced strategy and fulfilling our bitcoin treasury plan. These assets help ensure our Company’s financial freedom, help protect us against discrimination by financial institutions, and will create synergies with the utility token we’re planning to introduce across the Truth Social ecosphere.” — Devin Nunes, CEO & President, Trump Media