Grant Cardone said Cardone Capital added Bitcoin at $59,000, bringing the firm’s total holdings above 2,700 BTC in what amounts to one of the larger disclosed corporate Bitcoin accumulation efforts in the real estate sector.
The real estate investor and entrepreneur made the claim on X, disclosing both the specific entry price and the updated size of Cardone Capital’s Bitcoin position. The post from Cardone put a precise number on the purchase level, a move that contrasts with many corporate buyers who disclose Bitcoin acquisitions only in quarterly filings. For related coverage, see Why a Strong Jobs Market Can Trigger Bitcoin Sell-Offs.
What the $59,000 Entry Price Signals
By naming $59,000 as the buy price, Cardone signaled that the firm was willing to accumulate during a period when Bitcoin traded well below its highs. The disclosure follows a pattern: Cardone Capital has previously announced Bitcoin additions publicly, including an earlier round where the firm said it was adding 282 BTC to its Bitcoin holdings. For related coverage, see Base Says Sequencer Bug Caused June 25 and 26 Mainnet Outages.
The approach mirrors a broader trend among corporate treasury managers who treat price dips as accumulation windows rather than warning signs. CoinDesk reported that Cardone has argued a Bitcoin-integrated real estate strategy could outperform traditional REITs. For related coverage, see Base Says It Patched Bug Behind Recent Blockchain Outages.
Holdings Now Exceed 2,700 BTC
The latest addition pushed Cardone Capital’s total Bitcoin position above 2,700 BTC. At the disclosed $59,000 entry price, the cumulative position represents a substantial allocation for a firm rooted in commercial real estate.
The 2,700 BTC threshold places Cardone Capital among a small group of non-tech companies with four-figure Bitcoin treasuries. The milestone reflects a sustained buying program rather than a single large purchase, with the firm having made multiple publicly announced additions over time.
A Treasury Positioning Story
Cardone’s willingness to disclose both the price and the running total distinguishes his approach from many institutional buyers. Publicly naming an entry point creates accountability, tying the firm’s Bitcoin strategy to a verifiable benchmark.
The move also fits within a wider debate about whether real estate firms should hold Bitcoin as a treasury reserve. While skeptics like Jeremy Grantham have argued Bitcoin will fade away, Cardone has positioned his firm on the opposite side of that bet.
Whether the $59,000 entry proves well-timed depends on Bitcoin’s trajectory from here, but the disclosed holdings figure confirms Cardone Capital is building one of the more aggressive Bitcoin treasury positions outside the technology sector.
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Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice. Cryptocurrency and digital asset markets carry significant risk. Always do your own research before making decisions.
