- Main event, leadership changes, market impact, financial shifts, or expert insights.
- Metaplanet expands its BTC holdings significantly.
- Firm’s new target set at 210,000 BTC by 2027.
Metaplanet, a major Japanese investment firm, acquired 18,374 BTC since January 2025, with plans to reach 210,000 BTC by 2027. This aggressive strategy mirrors MicroStrategy’s approach, focusing solely on Bitcoin with substantial funding secured through equity and bonds.
Metaplanet, a Tokyo-listed investment firm, bought 18,374 BTC since January, aiming for 210,000 BTC by 2027.
This move signals a strong endorsement of Bitcoin as a strategic corporate asset, mirroring US firms like MicroStrategy.
Metaplanet, led by CEO Simon Gerovich, has aggressively increased its Bitcoin holdings to over 18,374 BTC with a goal of 210,000 BTC by 2027. The company, previously a hotel investor, shifted its focus towards a BTC-centric treasury strategy. Gerovich stated the firm’s commitment to this path, seeing 2025 as a pivotal year for Bitcoin acquisition.
“We have completed the first Bitcoin purchase of 2025. We believe this year will be an important one for our company. After a long break, we are glad to resume acquiring Bitcoin.” — Simon Gerovich, CEO, Metaplanet
The financial implications are significant, as Metaplanet raised approximately ¥116 billion ($745 million) through a large-scale issuance. The company’s stock value surged markedly in response, echoing past reactions to substantial Bitcoin purchases by large corporations. This aggressive financial move positions Metaplanet as a major player in the corporate Bitcoin landscape.
Immediate effects could be seen in crypto and equity markets, where Metaplanet’s actions contributed to trading volume fluctuations and stock volatility. Long-term, their strategy may influence other firms’ approaches to Bitcoin as a treasury asset, particularly in the Asia-Pacific region.
Historical precedents from MicroStrategy suggest similar patterns may emerge, attracting further institutional interest in Bitcoin. Metaplanet’s approach supports the view of Bitcoin as a primary corporate asset class, signaling potential shifts in market norms and investment strategies.
Communications from Metaplanet have outlined a robust Bitcoin acquisition roadmap, emphasizing their commitment to expanding digital asset holdings. This strategic alignment highlights the increasing integration of digital currencies into corporate treasury strategies globally.
