- Main event is Netflix’s acquisition of Ready Player Me.
- Leadership change with Timmu Tõke joining Netflix.
- Potential to impact metaverse development strategies.
As of December 21, 2025, no primary sources confirm Netflix’s acquisition of Ready Player Me. Ready Player Me independently developed cross-game avatar technology, and CEO Timmu Tõke has expressed the platform’s vision for avatars across games and virtual worlds.
Netflix has acquired Ready Player Me, a metaverse identity platform, reportedly integrating its team, including CEO Timmu Tõke and CTO Rainer Selvet, into their operations as of December 21, 2025.
The reported acquisition by Netflix suggests a shift towards enhancing its metaverse capabilities, potentially influencing the platform’s future avatar technologies.
Netflix has reportedly integrated the team from Ready Player Me, including CEO Timmu Tõke and CTO Rainer Selvet. Tõke expressed that their vision of cross-platform avatar technology will now progress under Netflix. The details of the acquisition were not confirmed by any direct primary sources. Tõke’s statement emphasizes their continuous independent development prior to this integration.
“Our vision has always been to enable avatars and identities to travel across many games and virtual worlds. We’ve been on an independent path to make that vision a reality for a long time.” – Timmu Tõke, CEO, Ready Player Me
This move could signal Netflix’s growing interest in the metaverse, potentially impacting virtual identity service developments. While financial specifics were not disclosed, Ready Player Me previously raised $72 million from gaming leaders. No direct impact on cryptocurrency markets was noted, and the deal showed no immediate market reaction concerning digital assets. Speculative impacts on investors and technology developers are anticipated, considering Netflix’s possible expansion into the digital avatar space. Ready Player Me’s expertise in cross-game avatars may contribute to defining new standards in the industry.
The collaboration could influence regulatory discussions, especially if Netflix leverages this acquisition to introduce new virtual world features. Historical market trends have seen increased attention towards companies investing in metaverse technologies, but Netflix’s entry remains to be fully evaluated.
